App Store Optimization is the art and science of how to make your app found on the top in the app store, and of you are a developer or planning or developing an app, this is something that needs to go inside of the topic. Similar to SEO (search engine optimization) where the webmasters apply different strategies to make the website higher on the SERPs and find easily by searchers. In general words, search engines like Google and Yahoo operate using some specific algorithms and find the website which is relevant to your keywords. In the same way, the app store is another search engine full of websites, and the art of getting found is based on how well you deploy the strategies. What is ASO and how to optimize your app for the app store? ASO is mainly an organic approach, and by far the best option to promote your app. Where other marketing techniques are intended to spike the volume of downloads to achieve a high ranking, ASO is designed to create a high and consistent download